Online Banner Ad Marketing

• Advertising Banner Standards
  The IAB Advertising Banner Standard sizes. See this page to view and learn the various sizes and measurements for website banner and button advertisements. There's also helpful information at the website about Internet advertising, too. [Link suggestion by Gisele Glosser of MathGoodies.]
• Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors
  Choose the best banner ad sizes, ad formats, and ad locations for your site, along with choosing effective ad colors - all based on the latest facts, recommendations, and trends. This in depth article provides charts of current standard ad sizes, formats, Google AdSense ad sizes, formats, and Yahoo! Publisher Network ad sizes, formats, followed by statistics and recommendations on the best performing ad locations, best performing ad sizes, ad formats, and blending or contrasting your ads with your site. [Article/tutorial dated 10/08/2007 by Shirley Kaiser, SKDesigns, for WebsiteTips.com's Marketing Articles, Tutorials section.]
• Banner Ads: Size, Placement, Effectiveness
  Tips on banner ad placement, standard Internet ad sizes, what to consider for banner design and its message, free banner ads, paid banner ads, CPM (cost-per-click) ads marketing, and more. [Article/tutorial by Laura Bergells, via WebsiteTips.com's Marketing Articles, Tutorials section.]
• Banner Advertising on the WWW
  Good, basic information on banner advertising by Dave Kristula of davesites.com. Although written quite some time ago, don't let its date scare you away. It can nonetheless provide some good basics and an introduction to online banner ads and marketing them. Keep in mind that and what works today, current trends, and prices have changed since it was written, so don't let this be the only article you read. [Article dated 1996, by Dave Kristulam the 'Dave' of Dave's Site.]
• Banner Design Tips
  Banner design tips to help increase CTRs (click through ratios) and resulting sales. [Article/tutorial by Grantastic Designs, Inc.]
• What Consumers Hate about Online Ads
  Interview with Cia Romano of Interface Guru about “consumer attitudes to online ads, dos and don'ts for marketers, the difference between animation and interaction, and more.” [Article/tutorial dated 05/11/2006, by Brad Berens, for iMedia Connection.]