Banner Ad Design for Web Sites

• Building a Dynamic Banner with CSS Sprites
  Easy to follow 4-part article on creating a banner using the CSS sprites approach. Topics: Building a Dynamic Banner with CSS Sprites, Building a banner the classic way, Rebuilding the dynamic banner as a two-image CSS sprite, Listing the complete source code for the banner. [Article/tutorial dated 02/19/2007, by Alejandro Gervasio, for Developer Shed.]
• How To Design A Banner
  Easy-to-understand tutorial on how to design a banner. Helpful insight here. [Article dated 2005 for graphics academy.]
• Sherpa 101: Online Display Ads - Types, Sizes, Rates & Metrics
  Their summary: “Abandoned just a few years ago, banner ads are back with a vengeance, although they're now known as online display ads. Advertising networks and enhanced targeting are drawing marketers back to this lower-cost format. In this first of a two-part primer, learn all about the latest types of online display ads, sizes, rates, metrics and more.” [Article/tutorial dated 11/28/2007, by Marketing Sherpa.]
• Sherpa 101: Online Display Ads, Part II - Copywriting, Design Tips & Ad Networks + How to Counter 'Banner Blindness'
  Their summary: “Let's face it: When consumers surf the Web, most suffer from “banner blindness” and ignore most online display ads. Whatever a marketer can do to counter that boosts an ad's impact. Here are the top tips for designing your ad and placing it on the right pages in this second part of our Special Report on online display ads. Plus, a look at ad networks and ad targeting.” [Article/tutorial dated 12/05/2007, by Marketing Sherpa.]
• The Static Banner Ad: Online Media's Little Black Dress
  When done well and placed strategically, the online banner ad isn't dead at all and in fact, can be quite successful. Wegert's new article explains the latest for Fall 2005 in trends, how to evaluate what's best for your particular market and needs, and how to create the best banner ads for today's market. [Article dated 09/25/2005, by Tessa Wegert, for ClickZ.]
• Top 7 Trends in Online Ad Design
  This article provides information about the top 7 trends, such as curves and organic shapes, colors, imagery, deals and copy, interactivity, sizes and layouts, and fonts and their use. [Article dated 10/01/2005, by Heather Conary, for SitePoint.]
• Web Banner Design Tips: 13 Infallible Banner Design Tips
  13 helpful tips to consider with banner ad design, with each explained. Good tips here. [Article/tutorial by SimplyGraphix.com.]